The Ghana Union of Traders Association (GUTA) is urging traders across the country to embody the spirit of giving this festive season by extending generous discounts to their valued customers.
In an exclusive interview with Kasapa News, Dr. Joseph Obeng, the National Chairman of GUTA, expressed gratitude for the steadfast support of customers amidst economic challenges in the nation. He underscored the significance of expressing appreciation to loyal patrons during the holiday period.
Dr. Obeng passionately appealed to traders to exceed expectations by offering special Christmas bonuses and unprecedented discounts on their merchandise. This extraordinary gesture aims not only to uplift consumers but also to cultivate stronger customer relationships that will endure beyond the holiday festivities.
Addressing concerns about potential price hikes, Dr. Obeng dismissed them as unfounded rumors. He firmly asserted his belief that traders would not take advantage of seasonal demand to inflate prices, particularly considering the perishable nature of many goods. However, he advised traders to exercise restraint and adhere to fair pricing practices.
“These rumors are mere speculations, and I don’t believe any trader will hike their prices unnecessarily, given that most of their goods are perishable. Although it may be true, I will advise the traders to desist and peg their prices.”
While acknowledging the impact of supply and demand on prices, Dr. Obeng encouraged consumers and the general public to leverage the country’s consumer marketing system. By choosing traders with moderate prices, customers can send a strong message to those considering overpricing. This collective action ensures that fair and reasonable prices prevail in the Ghanaian market.
“Since the Ghanaian market is not monopolistic in nature, it will be in the best interest of consumers to buy from traders whose pricing is moderate to serve as punishment for the few who overprice their goods.”
In a separate commendation, Dr. Obeng expressed appreciation to the Inspector General of Police (IGP), Dr. George Akuffo Dampare, for proactive efforts to enhance trader security during the festive season. He noted that these measures have resulted in a crime-free environment, enabling traders to operate safely.
As the holiday season approaches, GUTA’s call for traders to embrace generosity and goodwill resonates strongly. Through remarkable discounts and bonuses, traders can spread joy and create a memorable experience for customers, fostering a true celebration of the Christmas spirit.
